At Wiper, we combine creativity, data, and technology to design media strategies that merge digital channels —social media, programmatic, search, and DOOH— with traditional media such as OOH, cinema, radio, and TV. Our omnichannel approach connects audiences and results, optimizing every investment through advanced analytics and innovative formats that enhance performance and brand recall.
Every campaign starts with a client need. Based on the brief —including product, goals, and target audiences— we define communication challenges and success metrics that guide the media strategy.
We select the ideal channels, formats, and audiences according to the communication funnel and business goals. Each plan connects digital, traditional, and influencer media to maximize reach and efficiency within the brand ecosystem.
Our team of media planners and traffickers manages, measures, and adjusts campaigns in real time. Using advanced analytics, we optimize performance and deliver actionable insights that drive stronger return on investment.
We create campaigns that drive reach, visibility, and brand recall. Using high-impact formats across social media, video, display, and DOOH, we strengthen emotional connections with audiences. Creativity, data, and contextual targeting ensure relevant presence at the right moment.
We guide users through the evaluation stage with useful, inspiring, and interactive content. Our strategies reinforce brand preference, driving interaction, traffic, and engagement time. The goal: to keep the brand top-of-mind as consumers approach their purchase decision.
We optimize campaigns toward concrete actions: sales, leads, or registrations. Performance strategies leverage advanced tracking, lookalike audiences, and personalized messaging. We monitor results in real time to maximize ROI and full-funnel efficiency.
We activate campaigns across Meta, LinkedIn, TikTok, X, YouTube, and other platforms, connecting creative messages with precise audiences. Our approach combines advanced targeting, continuous optimization, and performance analysis to drive reach, engagement, and conversion.
We develop Search, Display, and Shopping Ad strategies on Google and Bing, optimizing keywords, audiences, and bids in real time. Campaigns are designed to capture active demand and deliver measurable results aligned with each business goal.
We plan and execute programmatic campaigns through platforms like DV360 and The Trade Desk. By leveraging audience data, automation, and predictive modeling, we deliver personalized messages at the right time and place to maximize advertising ROI.
We integrate ATL channels into the omnichannel strategy: outdoor, radio, TV, and print. By aligning digital planning and creativity with these formats, we achieve brand awareness, impact, and consistency across every consumer touchpoint.
