• MIA
    05:04 pm
  • MAD
    11:04 pm
  • LON
    10:04 pm
  • CDMX
    03:04 pm
  • BSAS
    06:04 pm
  • BOG
    04:04 pm
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We showcased the Gabe's shopping experience through content creators who authentically connected with young audiences.

In the United States, Wiper created a campaign for Gabe's and PepsiCo together with content creators, who produced Get Ready With Me (GRWM) style videos. The creators visited Gabes stores to showcase the shopping journey, highlighting the wide range of home goods and essentials for college dorms. The content captured the in-store experience, building awareness and authentic engagement with younger audiences.

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