At the “New Vision for Home” event in Miami, Wiper designed an interactive booth for Frigidaire, aiming to engage retailers and showcase the brand’s latest products. The activation featured live product demonstrations, engagement activities, and Q&A sessions that enhanced the brand experience. Results included participation from over 250 retailers, increased brand visibility, post-event surveys showing a 30% boost in retailer interest to stock Frigidaire products, and excellent attendee feedback for the innovative setup.